Research
We specialize in qualitative research to gather business intelligence. Qualitative Research usually starts with a secondary research, but mainly consists of primary research, including in-depth conversations with industry stakeholders, customers or experts. We connect to our sources in person, on the phone, online, at industry conferences or through panels. Our services include the following:
Market Landscape Research
A Market Landscape Research aims at understanding competitors and customers, as well as the wider market environment. We support you in developing, launching, pricing and branding your market offers.
MARKET ENTRY OR MARKET EXPANSION RESEARCH
We support your business in entering new markets or expanding your offer in existing markets. We specialize in supporting companies understanding specific European countries and the European market overall.
COMPETITIVE ANALYSIS RESEARCH
Our Competitive Analysis Research service focuses on investigating the product offering, as well as the market strategy and tactics of the players you are competing against.
CUSTOMER INSIGHT RESEARCH
We help you to investigate your customers’ perception of your or your competitors’ products and services, as well as the customers’ requirements, wishes, and concerns for new products or planned changes and updates.