Case Studies from other industries
Competitive benchmark (Aerospace industry)
A supplier of aerospace components and engine maintenance services required a detailed study of a competing service offered by the world’s leading provider in this industry.
Our study, which involved both secondary and primary research identified the market leaders’s shop visit costs, time on wing and additional services, enabling the client to re-position their improve their market offer and place it ahead of the market leader’s.
Customer Insights (market research industry)
A large US market research company, providing both ready-made and bespoke market reports to their clients, required a detailed understanding of the services of a major European competitors, as well as of the users’ perception thereof.
ABE’s study involved primary research in the UK, France, Italy, Spain and Germany, interviewing senior stakeholders at a number of buyers of such market reports in order to assess their impression on the competitor’s market offer. The study also looked at the services provided, as well as at pricing and business development activities of the competitor. The final report provided the client with an understanding of their own market position relative to their competitor and specific areas of customer relationship to improve upon.
Business plan development (Online industry)
The founders of a new online portal for mothers (targeting mothers of pre-school children and teenagers) required a business plan to demonstrate their marketing plan and revenue model from advertising for investors.
ABE researched the market potential for such a website and identified the market rationale and growth potential. We’ve presented the range of services available to subscribers and helped developing both the business plan as well as the presentation to investors