SErvices

research

We focus on qualitative research through conversations with industry experts, customers, competitors, and other sources.

monitoring

Monitoring is a research project that tracks a market, a competitor or other targets over a longer period of time.

Foresight

Foresight investigates potential “futures” through the analysis of trends and other market forces.

strategy

We support our clients to build strategies based on research findings and intelligence.

Our portfolio is adaptable to create a bespoke service for each of our clients. A landscaping study, for example, may lead to a long-term monitoring project, or it may be used as the intelligence input for a scenario game and a subsequent strategy workshop.

industries

In the 13 years since it’s foundation, ABE has been focusing on three highly competitive industries with a certain degree of interdependence between them. Nevertheless, due to the transferability of our research skills, we have also conducted studies for other industries, namely the aerospace and entertainment industries.

healthcare

We have all-around experience of the healthcare ecosystem, including pharmaceuticals, medical devices and health technology.

technology

Our main experience lies on the spectrum of telecommunications, online commerce and information technologies.

consumer goods

We are specialised in researching European markets to support development, launch and expansion strategies for all types of consumer goods.

Industry agnostic

Our research and strategy skills and are adaptable across industries.

focus Europe

Europe only makes sense as a whole, if we understand all its parts. Hence, developing a successful market strategy in Europe means researching each market separately – to understand the commonalities and the differences.

ABE provides:

• In-house linguistic skills of all major European languages

• Industry skills in healthcare, technology and consumer goods, as well as other industries, across Europe

• A network of on-the-ground researchers across the EU

• A network of sources for all our focus industries across the EU

• Special experience in major European markets: Germany, UK, France, Spain, Italy, Switzerland, Scandinavia, Benelux and Poland

• Experience in organsing expert panels, phone or face-to-face interviews, and cover local conferences, etc. across the EU

• Scenario games and strategy workshops in English and/or local languages

Team

Our core team of senior analysts is based in Switzerland.

We also collaborate with a global network of more than fifteen trusted freelancers based in Europe, Asia and the Americas.

Geographies

Our research capacities cover all of the European Union, especially:

• EU-5 (Germany, UK, France, Italy, Spain)

• the DACH region (Germany, Austria and Switzerland)

• Benelux

• Scandinavia

• the Central and Eastern Europe region (CEE)

Outside of Europe, we have research capacities in the following countries:

• India (we have an office in New Delhi)

• North America

• Latin America (our Spanish office serves as a bridge to include LATAM in the geographical scope of our projects)

• Korea

• China

Experience

Main skills: Market Research, Market Landscaping, Benchmarking, Primary Research, Secondary Research, Interviewing, Panel facilitation, Market Analysis, Competitive Analysis, Business Planning, Marketing Planning, Business Modelling, Future Modelling, Market Strategy Development, Scenario Game facilitation.

Industry backgrounds (selection): None of our team member has started working with us straight out of university; we all have a diverse industry background; mainly, but not exclusively, the following areas: Healthcare, Telecommunications, Technology, Consumer Goods, Media, Public Service, and Banking.

Languages: Our ABE senior analysts are fluent in many languages, including: English, German, Spanish, French, Italian, Dutch, Hindi and other Indian languages. Through our network of trusted analysts. all other major European languages, as well as Mandarin Chinese and Korean.

Location:

ABE Strategy GmbH
9200 Gossau (SG), Switzerland

Contact:

Samuel Rohner, Managing Director
Samuel@ ABEStrategy.com (click to email)